BMW M iNITIATION

To initiate the first-ever BMW M4 during “Bimmerfest,” we used Twitter to source volunteers who agreed to place their old BMWs in harm’s way. We then recorded precision drivers attempting to avoid mangling any sheet metal using M4’s newest features. The video has been viewed 5.5 million timviews on YouTube and has been adapted into a :30 tvc.

katie willmann